“This is Hubert, our VP of sales and marketing,” says Lickity Split
Chocolates CEO Andrew Dayish, of a ten-year-old boy wearing a Grim
Reaper Halloween mask. “I am not. I’m a dead guy!” retorts Hubert,
before running off for another piece of cake, a cape flapping in his
wake.
All of Lickity Split’s owner-operators straddle corporate titles and Halloween costumes, paperwork and cake equally comfortably. The fifteen children managing the tiny chocolate factory at the edges of Blanding, Utah are a boisterous mix of the rural community’s Navajo, Mormon, Mexican and Anglo populations. Although set deeply within one of the nation’s largest and poorest counties, the only one in Utah with a Native American majority, where thirty percent of people live below the poverty line and less than 1% of the businesses are Native-owned, Lickity Split’s children, nicknamed in one article the “White Mesa Wonkas,” have sold nearly $30,000 during their three years in business.



